Design Director  ·  19 Years of Experience

Irena
Pjevovic

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Executive Profile
Irena Pjevovic — early years

The Foundation:
Architectural Vision & Heritage

Born into a family of artists — a fashion designer mother and a graphic designer father — my approach to architecture is rooted in a deep aesthetic heritage. Design wasn't just a career choice; it was the native language of my upbringing.

However, my trajectory has always been driven by the intersection of high-end design and operational reality. I don't just conceptualize spaces; I engineer luxury experiences. For the past 19 years, my career has been dedicated to bridging the gap between visionary concepts and the rigorous demands of large-scale execution across the GCC and Europe.

Irena Pjevovic on construction site

Commanding the Build:
Site & Strategy

True luxury is found in flawless execution. My expertise was forged not just in the design studio, but through extensive on-site leadership and construction management. I believe a high-level Design Director must intimately understand the logistical realities of how a building comes together.

Throughout my career, I have commanded multidisciplinary teams, overseen complex end-to-end project deliveries, and navigated strict regulatory frameworks. My operational focus ensures that every architectural vision is translated into a buildable, highly refined reality without ever compromising budget constraints, timelines, or aesthetic integrity.

Irena Pjevovic — Creative Director & Interior Architect

Executive Leadership in Luxury

Today, my work represents the absolute synthesis of creative direction and strategic project management. As a Design Director and Licensed Architect, I specialize in ultra-luxury villas, premium hospitality, and high-end residential developments.

Whether I am managing high-stakes vendor negotiations, driving operational excellence through AI-assisted workflows, or leading executive client presentations, my focus remains constant: delivering uncompromising quality and shaping the culture of the environments we build.

Executive Portfolio

End-to-end luxury project delivery under the direction
of Design Director Irena Pjevovic

Residential
Design

01

Apartment Reims-France

Role: Design Director

A striking residential design featuring ornate ceiling murals and warm terracotta tones. Bespoke lighting and rich textures create an environment of unparalleled classical elegance.

Reims · France

Apartment Reims-France interior
Apartment Reims-France living room
Apartment Reims-France detail
Apartment Reims-France bedroom
Apartment Reims-France design
02

Apartment Business Bay

Role: Design Director

A sophisticated urban retreat offering panoramic views of the Dubai skyline. The integration of bold velvet seating and premium brass accents reflects a cosmopolitan, high-end lifestyle.

Business Bay · Dubai

Apartment Business Bay interior
Apartment Business Bay living room
Apartment Business Bay detail
Apartment Business Bay bedroom
Apartment Business Bay kitchen
Apartment Business Bay bathroom
Apartment Business Bay decor
03

Apartment Gold Serbia Europe

Role: Design Director

An opulent living space defined by classic architectural detailing and refined wainscoting. Curated vintage furnishings paired with modern finishes deliver a timeless luxury aesthetic.

Serbia

Apartment Gold Serbia Europe interior
Apartment Gold Serbia Europe living room
Apartment Gold Serbia Europe detail
04

The Gallery

Role: Design Director

A highly contemporary interior emphasizing fluid, organic forms and a bright, monochromatic palette. Statement sculptural furniture creates an exclusive, avant-garde atmosphere tailored for elite beachfront living.

Palm Jumeirah · Dubai

The Gallery interior design Palm Jumeirah Dubai
The Gallery kitchen design Dubai
The Gallery master suite Dubai
The Gallery detail Dubai
05

The London Suite

Role: Design Director

A vibrant, bespoke kitchen and dining area featuring striking blue textured tiles and luxurious marble surfaces. Deep crimson accents add a layer of sophisticated drama to this premium metropolitan suite.

Mayfair · London

The London Suite Mayfair interior
The London Suite Mayfair bedroom
The London Suite Mayfair living room
The London Suite Mayfair detail
06

Sidra Villa

Role: Design Director

A serene, light-filled villa designed with a refined 'Quiet Luxury' approach, seamlessly connecting indoor and outdoor living. Tactile natural materials and a muted color palette ensure absolute relaxation.

Dubai Hills Estate · Dubai

Sidra Villa Dubai Hills Estate interior
Sidra Villa Dubai Hills living room
Sidra Villa Dubai Hills bedroom
Sidra Villa Dubai Hills detail
07

Paris in Dubai

Role: Design Director

An expressive, art-forward interior characterized by a vibrant abstract wall mural and rich, jewel-toned furnishings. This design masterfully bridges contemporary luxury with bold, creative identity.

Dubai · UAE

Paris in Dubai French style interior
Paris in Dubai luxury apartment
Paris in Dubai elegant interior
08

Bay Square Fashion

Role: Design Director

Sophisticated residential designs featuring high-end finishes and expansive urban views. These spaces emphasize a seamless blend of modern comfort and prestigious Dubai living.

Business Bay · Dubai

Bay Square Fashion Business Bay Dubai interior
Bay Square Fashion Dubai design
Bay Square Fashion Dubai living area
Bay Square Fashion Dubai detail
09

Creek Harbour Residence

Role: Design Director

A culturally inspired living space that beautifully integrates traditional architectural motifs with modern sophistication. Floor-level seating and warm textures create an inviting, heritage-infused sanctuary.

Dubai Creek Harbour · Dubai

Creek Harbour Residence Dubai interior
Creek Harbour Residence Dubai living room
Creek Harbour Residence Dubai bedroom
Creek Harbour Residence Dubai detail
10

Madinat Jumeirah Living

Role: Design Director

Sophisticated residential designs featuring high-end finishes and expansive urban views. These spaces emphasize a seamless blend of modern comfort and prestigious Dubai living.

Madinat Jumeirah · Dubai

Madinat Jumeirah Living Dubai interior
Madinat Jumeirah Living Dubai design
Madinat Jumeirah Living Dubai living room
Madinat Jumeirah Living Dubai bedroom
Madinat Jumeirah Living Dubai detail
11

SLS Palm Jumeira

Role: Design Director

Sophisticated residential designs featuring high-end finishes and expansive urban views. These spaces emphasize a seamless blend of modern comfort and prestigious Dubai living.

Palm Jumeirah · Dubai

SLS Palm Jumeira Dubai interior design
SLS Palm Jumeira Dubai living room
SLS Palm Jumeira Dubai bedroom
SLS Palm Jumeira Dubai dining area
SLS Palm Jumeira Dubai panoramic view
12

Marina Shores

Role: Design Director

Contemporary waterfront residences designed for maximum spatial flow and aesthetic impact. Subtle textures and meticulous lighting define these high-standard metropolitan homes.

Dubai Marina · Dubai

Marina Shores Dubai Marina interior design
Marina Shores Dubai Marina living room
Marina Shores Dubai Marina bedroom
Marina Shores Dubai Marina kitchen
Marina Shores Dubai Marina detail
13

Mangrove Creek Harbour

Role: Design Director

Contemporary waterfront residences designed for maximum spatial flow and aesthetic impact. Subtle textures and meticulous lighting define these high-standard metropolitan homes.

Dubai Creek Harbour · Dubai

Mangrove Creek Harbour Dubai interior
Mangrove Creek Harbour Dubai living area
Mangrove Creek Harbour Dubai bedroom
Mangrove Creek Harbour Dubai kitchen
Mangrove Creek Harbour Dubai master suite
Mangrove Creek Harbour Dubai detail
Mangrove Creek Harbour Dubai bathroom
Mangrove Creek Harbour Dubai terrace
14

Villa Camelia — Arabian Ranches 2

Role: Design Director

A sleek, modern residential design highlighted by a minimalist glass staircase and dark, dramatic kitchen finishes. Ambient floor lighting and clean architectural lines establish a highly refined environment.

Arabian Ranches · Dubai

Villa Camelia Arabian Ranches Dubai interior
Villa Camelia Arabian Ranches Dubai living room
Villa Camelia Arabian Ranches Dubai bedroom
Villa Camelia Arabian Ranches Dubai kitchen
Villa Camelia Arabian Ranches Dubai exterior view
15

The Al Barari Villa

Role: Design Director

A majestic dining and living pavilion featuring an expansive wooden table, a tiered statement chandelier, and lush tropical views. The space is meticulously crafted for regal entertaining in a premium villa setting.

Al Barari · Dubai

The Al Barari Villa Dubai interior
The Al Barari Villa Dubai living room
The Al Barari Villa Dubai bedroom
The Al Barari Villa Dubai detail
16

Heritage Apartment 1930

Role: Design Director

A comprehensive interior transformation of a 1930s riverside heritage apartment in Nis. Showcasing the complete design lifecycle from initial 3D scans to final as-built execution, the design masterfully balances historical integrity with modern luxury.

Niš · Serbia

Projected State (3D Render)

As-Built State (Video)

As-Is State (3D Scan)

Executive Portfolio

Office
Design

01

DIFC HQ

Role: Design Director

A prestigious corporate environment optimized for elite executive functions. The design incorporates premium leather furnishings and expansive glass, reflecting authoritative brand leadership.

DIFC · Dubai

Executive Lounge DIFC Dubai
Main Office Design Dubai
Office Material Details
Private Office Suite Dubai
02

DIC Executive Office

Role: Design Director

A highly functional yet luxurious executive workspace in Dubai Internet City. The design features sleek ergonomic furnishings and sophisticated lighting, engineered to foster elite corporate innovation.

Dubai Internet City · Dubai

Office Meeting Area Design
Executive Office View Dubai
Premium Executive Table
Office Lounge Area
03

Emircom Office

Role: Design Director

A sophisticated executive suite featuring sleek glass partitions and bespoke dark wood cabinetry. The meticulous space planning ensures both operational efficiency and supreme executive comfort.

Bay Square · Dubai

Luxury Corporate Lounge Design
Office Corridor Design
CEO Office Design Dubai
Open Workspace Design
Modern Conference Room Dubai

As-Built State (Video)

As-Is State (3D Scan)

04

Monochromatic CEO Suite

Role: Design Director

A sophisticated executive suite featuring sleek glass partitions and bespoke dark wood cabinetry. The meticulous space planning ensures both operational efficiency and supreme executive comfort.

Dubai Internet City · Dubai

Monochromatic CEO Suite Overview
Office Seating Area
Minimalist Desk Detail
Minimalist Office Corner
05

CEO Office

Role: Design Director

An authoritative CEO suite designed for a leading global enterprise. The space commands respect through the use of rich materials, refined spatial geometry, and uncompromising executive luxury.

Dubai Internet City · Dubai

Projected State (3D Render)

As-Built State (Video)

Executive Portfolio

Commercial
Design

01

Ristorante Italiano

Role: Design Director

A boutique dining establishment featuring elegant wainscoting, bespoke lighting, and delicate floral accents. The inviting atmosphere is meticulously crafted to enhance the premium hospitality experience.

Jumeirah · Dubai

Italian Restaurant Interior Dubai
Vintage Restaurant Details
Warm Timber Restaurant Design
Restaurant Dining Atmosphere
02

Namaste Yoga Studio

Role: Design Director

An exclusive wellness sanctuary utilizing natural stone, warm lighting, and organic textures. The seamless integration of these elements delivers a definitive 5-star holistic experience.

Dubai · UAE

Yoga Studio Reception Dubai
Yoga Practice Space
Luxury Changing Room Design
03

Magdalena Restaurant

Role: Design Director

A captivating dining destination offering a highly sophisticated gastronomic environment. The interior masterfully balances warm, inviting textures with elevated, world-class hospitality design.

Serbia

Interior Ambience Magdalena Restaurant
Sculptural Lighting Design
Curved Seating Area
Modern Bar Design

Projected State (3D Render)

Under Construction (Video)

04

Company Lobby

Role: Design Director

An imposing and prestigious corporate lobby designed to make a monumental first impression. Premium finishes, a sweeping staircase, and dramatic architectural lighting establish a powerful brand presence.

Ras Al Khaimah · UAE

Corporate Lobby Entrance UAE
Office Reception Counter
Corporate Waiting Area
Modern Lobby Lounge

As-Is State (3D Scan)

05

Real Estate Agency

Role: Design Director

A cutting-edge boutique real estate agency showcasing an ultra-modern, transparent aesthetic. Expansive glass elements and refined minimalist interiors create a high-trust environment for elite property transactions.

Bay Square · Business Bay · Dubai

Real Estate Agency Bay Square Start
Real Estate Agency Bay Square Design
Real Estate Agency Bay Square Detail 1
Real Estate Agency Bay Square Detail 2
06

Nobles Restaurant

Role: Design Director

A luxurious dining experience characterized by bespoke detailing and an elegant, inviting atmosphere. The meticulous design ensures a premium social setting that resonates with a discerning clientele.

Projected State (3D Render)

As-Built State (Video)

Get in Touch

Let's talk about your space.

irenapjevovic@gmail.com WhatsApp: +971 52 513 1980